Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer in the 1940s. Its competition includes the Coca-Cola Company's Mello Yello and Surge, and Keurig Dr Pepper's Sun Drop Mountain Dew accounted for 80% of citrus soft drinks sold within the U.S. As of 2017, Mountain Dew represented a 6.6% share of the carbonated soft drinks market in the U.S. The product was renamed in 2014 to simply 'Mountain Dew'. under the name "Mountain Dew Energy" since 2010 and in Ireland since the spring of 2011. A similarly named but different-tasting product, with a recipe more similar to the original American product has been sold in the U.K. Production was extended to the United Kingdom in 1996, but was phased out in 1998. Expansions of the product line have continued to this day, including specialty offerings, limited time productions, region-specific and retailer-specific flavors of Mountain Dew. In 2001, a cherry-flavored variant called Code Red debuted. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. īetween the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. A revised formula was created by Bill Bridgforth in 1958. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. Please keep low quality, low effort posts out of here! Repetitive posts, like fan art that looks similar to other works, questions that have been asked several times over, and more, will be removed.Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo. Also, bigotry of any kind will result in a permanent ban. We all have different opinions on Dew, so agree to disagree! Don't downvote someone because they like something you don't. NSFW Content (Including jokes that rely on NSFW topics).If you think your post might lean into this, feel free to ask in Modmail first. The following topics are not allowed on the subreddit. Be sure to check in on the sticky Information Board post, to see accurate and updated information on upcoming DEWs. Rumors and speculation are always in high volumes around here! Just know that if you want to speculate at all, please ensure that you clearly disclose that you aren't 100% sure. If you are still interested in a secondhand market that has lower prices than sites like eBay, there's an actively moderated marketplace on the Dew Drinker Discord. Please ensure that your post tells us the City, State, and Store.ĭue to rampant scammers on sites like Reddit, for the safety of our community, we've opted not to allow sales on r/mountaindew. Posts about finding Dew are useless if you don't show us where you found it! Especially if it's a less common variety, you must include the location of your find in the title of your post. (If you don't see it, make sure you're sorting by hot!) Instead, ask on the dedicated DEW Finding Megathread, which is always going to be the second sticky post. These posts are not allowed on r/mountaindew. You're free to keep using it, but some things may seem a bit off. No shame in that, but keep in mind, there's been a change in management, and as a result, old Reddit support for this subreddit is no longer being maintained. Just a quick disclaimer, if you're reading this, chances are, you're on the old Reddit website. We are not affiliated with Mountain Dew or PepsiCo. This subreddit is dedicated to all things Mountain Dew! If you love the fan favorite soda as much as we do, post about it! Submit your favorite memories, photos, videos, discussions, reviews, and news about any and all things Mountain Dew related.
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